If you’ve ever set up your first PPC campaign and watched your budget disappear in a day, there’s a good chance the real culprit was this: you didn’t understand Google Ads keyword match types. This is part of our growing PPC and Google Ads cluster on Marketing With Aravind, where we’re breaking down paid search,…
Mia runs a small online candle shop. She had $200 to spend on her first-ever Google Ads campaign, and exactly zero idea where to put it. A friend told her to “just run Search Ads.” Another friend swore by Display Ads for “getting her name out there.” Mia spent a weekend confused, scrolling through forums,…
Picture this. You’ve just opened a small bakery. You make incredible sourdough, amazing croissants, fresh pastries every morning. Your shop smells incredible. But no one walks through the door. Your neighbour — who sells average muffins — is packed every single day. You finally ask them what their secret is. “I put an ad on…
Imagine you have just spent months building a beautiful online store selling handmade ceramic mugs. Your website looks stunning, your payment system works perfectly, and your garage is filled with boxes of carefully wrapped inventory. The only problem? Nobody knows you exist yet. Day after day, you log into your dashboard only to see zero…
Introduction: How a Beginner Runs Their First Google Ad Let me tell you a story. A small bakery owner in Coimbatore wanted more customers. She had no marketing budget, no agency, and zero experience with paid advertising. She opened Google Ads, set a budget of ₹500 per day, wrote a simple ad — “Fresh Cakes…
